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Pink Beach Lombok Island
Sustainability & Community Impact
About us

Sustainability & Community Impact

Quick Answer

The vibrant pink hue of Tangsi Beach is not just sand; it is a living testament to a delicate marine ecosystem. The microscopic red foraminifera and coral fragments that create this spectacle are fragile. At Pink Beach Lombok Island, we recognize that our business is intrinsically linked to the health of this environment. Sustainability is not an initiative; it is the core of our operational philosophy. Our commitment extends beyond environmental protection to encompass the economic and social well-being of the local Lombok communities who are the traditional stewards of these lands and waters. This commitment is a cornerstone of our parent company, Juara Holding Group, and is executed through the following specific, measurable actions.

Environmental Stewardship

Environmental Stewardship

Marine Ecosystem Protection

  • Coral Reef Conservation: We contribute 1% of our net revenue to the coral restoration projects managed by the Coral Triangle Center. Our funding directly supports the establishment of coral nurseries in the waters around the Sekotong peninsula.
  • No-Anchor Policy: Our captains are trained to use designated mooring buoys or to perform ‘live drops’ in sandy areas to completely avoid anchor damage to coral reefs and seagrass beds.
  • Responsible Snorkeling Protocol: All guests receive a briefing on responsible marine interaction. This includes a strict “no-touch, no-take” policy for all marine life, the use of reef-safe sunscreen (which we provide), and maintaining a safe distance from delicate coral formations.

Carbon & Waste Reduction

Community Empowerment

Local Employment & Sourcing

  • Prioritizing Local Talent: Over 90% of our operational team, including our highly-skilled boat captains, crew, and guides, are hired from the local communities of Sekotong and South Lombok. We provide them with competitive wages, health insurance (BPJS), and continuous professional training.
  • Sourcing from Local Enterprises: We are committed to supporting the local economy. All fresh produce for our onboard catering is sourced from local organic farms near Mataram, and our seafood is purchased directly from local fishing cooperatives that practice sustainable fishing methods.
  • Supporting Traditional Crafts: The guest amenities and souvenirs we provide are sourced from Sasak artisans, including hand-woven `Tenun` textiles and `Gerabah` pottery, ensuring that tourism revenue directly benefits the preservation of local culture.

Community Investment & Development

Our approach to sustainability is holistic and transparent.

Protecting the unique ecosystem of Pink Beach Lombok Island

Protecting the unique ecosystem of Pink Beach Lombok Island

Our comprehensive environmental stewardship at Pink Beach Lombok Island focuses on safeguarding all facets of its precious marine environment. This includes the microscopic red foraminifera (Homotrema rubrum) that give the sand its iconic colour, along with the vital seagrass beds that serve as nurseries for countless marine species. We implement stringent waste management protocols, aiming for zero single-use plastics across all our operations and facilities. Since 2022, we have achieved an 80% reduction in single-use plastic consumption, a measurable step towards preserving the pristine conditions of this natural wonder. Regular beach and underwater clean-ups, often involving our guests and local community members, ensure that the beauty of Pink Beach remains untouched by human impact.

Beyond our direct operations, we actively support and enforce responsible marine recreation practices.

Empowering local communities through sustainable tourism

The commitment of Juara Holding Group extends deeply into the social and economic fabric of Lombok. Our operations at Pink Beach Lombok Island prioritize local employment, with over 90% of our staff hailing from surrounding villages. We provide extensive training and fair wages, creating meaningful career paths in hospitality, conservation, and cultural tourism. This direct economic benefit ripples through families, supporting education, healthcare, and improved living standards across the region.

Beyond employment, we are dedicated to building robust local supply chains. We actively source fresh produce, seafood, and handicrafts from local farmers, fishermen, and artisans, ensuring that the economic benefits of tourism are widely distributed. This commitment supports over 150 local families directly through our procurement practices, strengthening the local economy and preserving traditional livelihoods.

Responsible guest experiences and future vision

Responsible guest experiences and future vision

For our guests visiting Pink Beach Lombok Island, this translates into unique opportunities to engage with our sustainability initiatives. We offer guided eco-tours led by local experts and marine biologists, providing insights into the delicate ecosystem and the vital role of the red foraminifera.

Our commitment to sustainability is an evolving journey. We are continuously exploring innovative solutions to reduce our carbon footprint, including the integration of renewable energy sources and advanced water conservation technologies. We also offer guests the option to offset their travel emissions through certified projects, further enhancing their responsible tourism journey. Looking ahead, our vision for Pink Beach Lombok Island includes expanding our marine protected areas and developing more community-led tourism initiatives that empower local entrepreneurs.

Plan your journey

Enquire & plan your trip

Begin planning your exceptional journey to the rose-pink shores and clear waters of South Lombok.